Now that you have an amazing idea for a website, your first step would be buying a domain.

While starting a new business can be really exciting for the creative spirit in you, it is also the time when you have to make some very important core decisions which may determine the rest of your entrepreneurial journey.

And one of the biggest decision you would have to make would be choosing an appropriate domain name. Not just appropriate, but has to be an incredible one too!

But why is the domain name so important?

While the answer to this question may seem fairly straightforward, it is a lot deeper than that.

Picking a domain name is similar to picking a company name.

It becomes the name by which you and your work will be recognized. In some capacity, it becomes the identity of your business on a whole.

Another thing you must keep in mind is that the domain name needs to be memorable and should also give a clear picture of what your website is about.

To some extent, your online identity as a business relies heavily upon, if not completely, upon your website.

And since people have to type out the domain name to get to the main contents of the site, you must never undermine the importance of this feature.

And since you have the freedom to choose it yourself, you must make most of this leverage.

How to make sure your domain name is special?

Now that you know the importance of having a great domain name, it’s time to pick one. But before you do, you have to keep in mind certain parameters which will be the judge of how good your domain name is.

These parameters are:

  1. Straightforward
    The best way to describe this point would be having someone hear your domain name and get a clear idea of what your website is about. This is not the holy grail of naming your website but it sure does play a very important role because it lets people make associations to your work. For example, the domain name “www.frontarticle.com” makes it super easy for the person who comes across it to understand that this website is about articles and other areas related to that. This is a great example of a straightforward domain name.
  2. Easy to type
    Keep your domain name simple and steer away from words that are difficult to spell or slangs, because there are large chances that people will get them wrong while typing it out in the address bar. And maybe after a couple of tries they might give up altogether, and that is not what you want, do you?
  3. Keywords
    Do your research and figure out what the keywords for your specific area of work are and do your best to incorporate them in your domain name. But this is a double edged sword – you don’t want to come across as trying too hard by cramming all the keywords in there. When you do that, it looks too desperate and people can see right through it. Try to be authentic and genuine as people really respect that.
  4. Unique
    Think about it – there millions of websites out there. Do you want yours to just get lost amongst them? No! So you have to work to make it memorable, accessible and easy to remember. Striking the perfect balance between being straightforward and unique at the same time can be tricky, but this decision will affect the traffic that you will receive on your website greatly.
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