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9 ways to optimize Google My Business to drive more leads

Google My Business is an incredibly powerful tool. It is free to use and can drive more local leads.
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Google My Business is an incredibly powerful tool. It is free and it will help you increase traffic.

So, if you want to reach out to your target audience, make sure you have a fully optimized Google My Business Page.

In order to achieve the same, you have to keep a few things in mind.

Because a GMB page will help the local audience get your contact information easily.

Having said that, let us move forward and see how to optimize your Google My Business Page to drive more leads.

Let’s begin!

1. Make a complete profile

Google My Business will ask you to fill in a lot of details. So, make sure you skim through the page and fill each and every detail.

screenshot of google business listing

For example, in SEO you often come across words like NAP. which is the short form for name, address, and phone number. These details are consistent everywhere but you also have to keep other details in mind.

Because an incomplete profile is never good from branding perspectives. So, make sure you also fill out each and every section.

Don’t forget to mention the name of the business, website URL, work hours, photo, address, and description. This way you will have a strong profile and people will find you easily.

2. Google reviews management

Google helps you manage your business with the help of reviews. Plus it is a good way to build customer engagement.

screenshot of google reviews management

Not only this, but these reviews are the best way to let Google know that you care for your customers. So, you have to make the most of Google My Business Page.

You have to also keep in mind that customers looking for your services will seek good reviews.

This is to say that if you have plenty of reviews on the right corner, just beneath the NAP section of the SERPs, the chances of finding the right audiences are quite high.

Additionally, Google My Business will help you create a good user engagement experience.

However, don’t forget to take the utmost advantage of this feature and keep a track of the reviews posted by different customers.

This way Google will know that you are actively managing your company and you can interact with our customers on a personal level.

3. Write a detailed and accurate description

The business description is crucial, so make sure what you write in that description explains everything about your services.

screenshot of google listing business description

For example, writing printing services on the description column will leave the customers uninformed. So, you have to write a detailed description by adding keywords like best printing services, same day printing service, etc.

You can also mention something unique about your services and how it sets you apart from your competitors.

This way you will also be able to create a good brand image. In the end, whoever lands on the page will have clear knowledge about what you provide as a cleaning company. The same rule is applied to all the businesses out there. Now, go ahead and check your description. See if you are missing out on anything and always stay updated.

4. Give an overview of your business by uploading quality pictures

If you have exterior and interior pictures of your business uploaded on your Google My Business Page it will help you create credibility.

You will also offer an insight into the physical location of your business.

They will get to know what the location looks like and it will be easier for your customers to find it.

So, all you have to do is take pictures from every angle. Post it on the page and make sure that all the photos are up-to-date.

5. Take advantage of the Q&A feature

There is an interesting feature on the GMB page. It is called the Google My Business Q&A feature and it gives the business owner a chance to ask questions and answer customer queries.

screenshot of google listing question answers

Unfortunately, not everyone will click on the URL of your website but as far as this feature is concerned, it will help the customers know what your business is all about. Not only this but they will also get to know how you engage with your customers and what opinions they have about your business.

So, you can include things like whether you have free parking or not, do you have delivery services, is it open 24 hours, etc.

But before you go on and fill the Q&A space on the page, make sure that it adds value to the customers. In other words, you have to make the page is engaging. Fill in details in the form of questions and answers.

Think about all the things a customer would want from you as a service provider. Then write a neat Q&A as per your business requirements.

In addition to this, this feature also allows you to answer the questions of your consumers instantly.

You can access this feature from the Google Maps app too and it will help you answer the questions from any device at any time of the day.

6. Turn customer reviews into digital posters

Google My Business has another feature by the name of Small Thanks. This feature allows you to turn the positive reviews into colorful posters. You can print and share them online and it is an excellent way for you to let others know about your business. These posters come in different colors but you can change the colors according to your convenience.

homepage screenshot of marketingkit google

You can also share these posters to let other clients know how your customers feel about your company.

At the end of the day, those reviews will help you climb the ladder of success.

Because positive reviews will attract a fleet of other customers eventually.

So, make sure you use this tool to get positive reviews printed online.

7. Try the messaging feature to connect with your customers instantly

This feature is very similar to online chat services and you can use it to answer an individual’s questions instantly. You can even use this feature on your mobile phone.

So, to use this feature all you have to do is enable the ‘chat’ feature. After you have enabled the feature, enter the mobile number that will be used to send and receive messages.

mobile screenshot of google listing

It is noteworthy that the average time you take to reply to your customers will be visible to the users.

So, make sure you are spontaneously replying to the messages and don’t forget to switch on the feature when you are available.

Because a slow response can affect the online reputation of your brand. If you do not wish to use this feature you can disable the feature from your account.

8. Keep your audience up-to-date with Google Posts

Google Posts is another feature that allows you to promote your company. With the help of it, you can create customizable posts that fit your business.

screenshot of google listing post

You can also include images, write text, upload videos, and promote events. This way your business will appear in the eyes of potential clients and customers.

Also, by using Google Posts you are allowing your clients and customers to stay up-to-date.

This is to say that you can create posts that are about recent changes in your business or services.

You can also tell them about what is going on in your business and the posts will get published within Google Maps and Search.

This also means that you don’t have to make an extra effort to publish them because as soon as you make a post it will automatically be ready to get published on your account.

9. Allow your customers to make direct appointments

This feature will benefit not only your company but also your customers. So, make sure you use this feature if you have a business-related to a printing, law firm, health care, hotel or restaurant.

screenshot of appointment links of google listing

Google My Business will allow your customers to make an appointment through a link on your profile. This link will take them directly to your landing page where they can schedule an appointment.

In addition to this, you can also use this tool to promote your website page and to drive traffic to your website.

It is an easy way to get customers especially if you have a business that involves a lot of reservations and appointments.

As soon as you add the link of your website on your Google My Business page you will realize that your customers that the process of appointments will become hassle-free.

Additionally, this tool also helps you create user engagement with the user. They will leave queries and ask you questions related to the booking.

The more you engage with then the better for your company. Google will also consider the factor of user engagement and help you rank better in the search engine result pages.

So, help yourself and use this feature to enhance the search experience of the user.

Bottom Line

With these eight features now you can optimize your Google My Business Page and drive as many leads as you want.

As we all know that having a business and then running it successfully are two different things.

Google My Business can help you connect with your target audiences, promote your business, help you understand your audience, and drive organic traffic.

So, make sure you keep your GMB page fresh and running.

Guest Post Contributed by Wolfy

He is a content marketer at Abbotsford SEO. He loves reading books, travelling and communicating with people. He has done his masters and graduation in English and is a big fan of the digital marketing world. If you don’t see his writing he is either researching or travelling the world to learn more about the SEO.

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